Northal Studio /·Work·2026·This site

Built for a florist with no shop to photograph.

A real client site, built around a hard constraint: no premises, no shop, no fixed hours. So instead of the usual florist template, I built the whole thing around what's actually true, and pointed it at one job: turning interest into a conversation.

Project

Floralibus

Year

2026

Services

Brand · Web

Stack

Next · Payload

Role

Studio of one

Visit the live site

[ florist · gallery ]

the gallery, season by season

The brief

A florist with no shop to photograph.

Floralibus is Vanessa's floristry, run from home in York, with no shop to photograph and no opening hours to publish. Every florist template assumes both, so I threw the template out and built only what her business could actually stand behind.

The whole site does one job: turn interest into a conversation. It runs on a single enquiry form that adapts to what's being asked, wedding fields for a wedding, one-off fields for a bouquet, and nothing that doesn't apply. It saves the enquiry to the database before it sends a single email, so a failed send can never lose a real lead.

I build for the business in front of me, not a template of one.

The result

Fast, and honest about what's real.

Everything a florist site usually reaches for and she didn't need, the shop, the map, the fixed hours, was left out because it wasn't true. What shipped is fast, built for her business rather than a version of it, and honest about the parts still being confirmed before launch.