Northal / Web design · Richmond

Web design
in Richmond.

Richmond wasn't built for commerce at any real scale, it was built to be defended, up a hill, wrapped around a castle, and every business in the centre operates within that constraint rather than around it. What survives here tends to reward being small and considered: antiques, fine art, bespoke craft.

An independent web design studio in Northallerton, North Yorkshire. About the studio →

§ 01 · On the ground in Richmond

Why it matters here.

The same stone that makes the town beautiful also blocks a mobile signal reliably enough that it's a known local problem, not a rumour. A business built on visual quality, furniture, interiors, art, is unusually dependent on its website actually loading properly, since the in-person experience already asks people to climb a hill to get there.

For a maker or dealer here, the website is often doing more selling than the shop window can, especially for buyers who'll never make the trip up the hill to see something in person. High-quality photography and a fast-loading site matter more in a place like this, not less, because for a lot of customers, the website is the whole experience.

Who it’s for

A maker or dealer whose entire value is the quality of what people are looking at, needing a site where the photography does the selling and nothing about the technology gets in the way.

§ 02 · Why most of them don't work.

Most small-business websites are built on page-builders: a stack of plugins on a stack of templates. Three things follow, and they all cost you money.

  1. 01 /

    It's slow.

    Every plugin is more to download before anything appears on screen. On a patchy signal halfway up a dale, that's a customer who has already gone somewhere else.

  2. 02 /

    It's a target.

    Plugins are the way in. Most sites that get hacked aren't chosen: they're scanned, found and taken automatically, by something that was never looking for you in particular.

  3. 03 /

    It holds you hostage.

    Because it's fragile, it has to be patched. So there's a bill every month, forever, and if you stop paying it, the website you already bought starts to rot.

I don’t build them that way.

The £10-a-month builders dodge the plugin problem but create a different one: you’re renting a template, not owning a website. Stop paying Wix or Squarespace and the site disappears with the subscription. What I build is yours outright: the code, the words, all of it, the day it’s paid for.

§ 03 · Proof, in one drag.

The same firm, rebuilt.

The two panes are an illustration. Fellgate Joinery isn't a real business, and I won't put a real neighbour's site up here to knock it down. The numbers underneath are real: they're the median of 10 actual joinery sites across North Yorkshire, measured on a phone.

Fellgate JoineryKitchensStaircasesWorkEnquire
Est. 1985 · North Yorkshire

Joinery,
made to last.

Handmade kitchens & staircases, built in the Dales and fitted across the county.

Book a consultation →See the workshop ↗
★ Best viewed in Internet Explorer 6 · 800×600
~ Fellgate Joinery ~** Quality Woodwork & Carpentry Services -- NEW!! **
HomeAbout UsOur ServicesPhoto GalleryTestimonialsContact UsLinks
★ SPECIAL OFFER!! 10% off all kitchens booked before Christmas!! ★

Welcome To Our Website!!

Hello and welcome!! We are a family run joinery business based in North Yorkshire with over 40 years experiance. We do kitchens, staircases, doors, decking and much much more. Please have a look around our website and don't forget to sign our guestbook!

⚠ This site is under construction - please check back soon!

CLICK HERE FOR PRICES!View Our Gallery
Performance5999
First paint4.2s1.2s
Page weight2.9 MB542 KB
Third-party code7 scripts1 script

Before: the median of 10 real North Yorkshire joinery sites (range 5070), measured on a phone, July 2026. Their names are their own business. After: this site, measured the same way.

That gap isn't a design opinion. It's the customers who never saw the page.

§ 04 · On the reel

Highlighted
work.

2026 · client work & demo
§ 06 · How it runs
  1. Listen
  2. Shape
  3. Make
  4. Ship
  5. Tend
The full process, act by act
§ 07 · Before you ask

Common questions.

Most of our customers see the work in person before buying, is a website really necessary?

It's usually what gets them to make the trip in the first place. A strong online presence turns browsing into a visit, rather than trying to replace the visit altogether.

How much does a project cost?

There's no set price or package, because no two projects are the same. A simple site and one with logins and a database are both “a website”, and they share no number. The £ marks against each service tell you how they compare to each other, so you can see roughly where something sits before you get in touch. The actual figure comes after the first call, once I know what the work involves. That call is free, with no obligation, and you'll get one fixed quote before anything starts, not a meter that runs.

How long does a project take?

Anywhere from one week for a starter site up to twelve for a full web app. You'll get an exact timeline before anything begins, not an estimate that slips.

Can I edit the site myself once it's live?

A web design & build project ships with a CMS: log in, change the words and images, no developer needed for day-to-day updates. A one-page starter site doesn't have one, because it doesn't need an admin panel to change a phone number. Send the change to me instead, and it's covered while your care month or care plan is running.

What if I need changes after launch?

Small tweaks are covered under a Care plan. Anything structural gets quoted first, so nothing shows up on an invoice you didn't see coming.

Building something in Richmond?

Tell me about it. Every email comes straight to me, reply within two working days.

Start a project →